Dissolving Tobacco Hits Columbus Test Market

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COLUMBUS, Ohio—A new product that’s advertised as cold, fresh and refreshing is hitting the Columbus market and it sounds like a soft drink or gum.

But, it’s not gum and doctors think what’s in it could kill you, NBC 4‘s Colleen Marshall reported.

Columbus is a test market for the product—dissolvable tobacco—little orbs, sticks and tiny pouches that dissolve in your mouth.

The ad says you pop it under your lip, wait for the tingle and enjoy the taste for 30 minutes.

There’s no smoke or cigarette, but plenty of nicotine.

“The brain doesn’t know if it’s a cigarette or a lozenge or a strip you’re getting the nicotine from. You addict the exact same way,“ said Dr. Robert Crane, former chairman of Smoke Free Ohio.

“Do you think big tobacco is trying to create a new generation of addicts?“ Marshall asked.

“They’ve been trying to create generations of addicts successfully for the last hundred years and we have not been able to stop them,“ Crane said.

But the tobacco companies will tell you the new products are alternatives to cigarettes and for smokers who can no longer light up in public, they offer relief.

“These are marketed to adult tobacco consumers—an informed decision without bothering others, there is no second hand smoke, there’s no spitting and there’s no litter,“ said David Howard, spokesman for RJ Reynolds tobacco company.

“They may be safer for adult smokers. It melts in your mouth and not in your lungs. However, for kids, this is a much more dangerous first hook into nicotine and therein lies the rub,“ Crane said.

Crane also said kids are more vulnerable than ever. Because the administration of Gov. Ted Strickland redirected the $230 million anti-tobacco fund to provide state budget relief.

But, state health officials said they do have anti-smoking programs.

“We have a number of efforts. We have our quit line, many grants to hospitals through our community grant program and also do enforcement of smoke free Ohio,“ said Dr. Alvin Jackson, director of the Ohio Department of Health.

But, will it be enough to combat the campaign that includes a massive free handout of the new smoke free tobacco products?

“Every time we find a way to stop them in one arena, they go around,“ Jackson said.

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Flag Comment Posted by unrepentent on March 24, 2009 at 5:13 pm

I will go along with all the B.S. about smoking as soon as the Govt. quits loading up their pockets with the money it generates.

Flag Comment Posted by The Old One on March 24, 2009 at 4:36 pm

(HAHAHA) Why am I not surprised?

Flag Comment Posted by hahaha on March 24, 2009 at 3:43 pm

Alvin Jackson, perhaps you should spend your time on real health issues instead of harassing Ohio private property business owners over their choice to permit smoking on their own property.

This is disgracefulBroken trust
How the system failed the mentally ill poor

By Eileen Kelley and Dan Horn • ekelley@enquirer.com and dhorn@enquirer.com • August 22, 2008
Comments Read Comments(32)  •  Recommend (7)  •  Print Print   •  ShareThis   •  Type:  A A   •  Click To Listen Click-2-Listen

EAST PRICE HILL - Cincinnati police Officer Aaron Layton was hunting for a suspect in February when he went room to room inside the Westside Health Care Center. He didn’t find his suspect, but he was stunned by what he saw.
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Conditions inside the nursing home so alarmed Layton that he got a search warrant and returned 16 days later with dozens of police and city and state inspectors. They described conditions worse than a crack house: Soiled mattresses. Vomit in the hall. Toilets that wouldn’t flush. Sinks with no hot water. Rooms infested with roaches and flies. Pipes held together with shoestrings. Fire doors tied shut.

Investigators discovered that nurses’ aides gave the mentally ill patients who lived there medicine the aides could not identify. Drugs were stored in unlabeled bottles. Even a basic first-aid kit was nowhere to be found.

“It’s dirty. It smells. It’s deplorable,“ said police Capt. Kim Frey.

Discoveries from the police raid on March 13 were all the more shocking because city and state workers responsible for the residents’ health and safety had just inspected Westside and its companion residential care facility, the Terrace at Westside. They had found problems in those inspections, but nothing on the scale of what police found the day of the raid.
http://news.cincinnati.com/apps/pbcs.dll/article?AID=/20080822/NEWS01/808240301

Flag Comment Posted by hahaha on March 24, 2009 at 3:34 pm

otpf…

That’s one of the results from a new survey measuring results of the “Stand” campaign, paid for by Ohio’s proceeds from a global settlement with tobacco companies and developed by Cincinnati’s Northlich ad agency.

The survey of 1,600 adults and 1,600 youths was conducted July-October.

According to the survey, done by the North Carolina-based Research Triangle Institute, more than two-thirds “agree they should get involved,“ and 42 percent “think they would talk about Stand in front of their friends.“

E-mail cpeale@enquirer.com
http://www.enquirer.com/editions/2003/10/22/b…

The survey…

From the OTPF Meeting minutes look at this ! 1 November 2002
A. Mr. Ingram introduced Dr. Bob Leone, Professor at OSU’s Fisher College of Business, who conducted research on the effectiveness of our recent advertising with youth. Dr. Leone presented data representing the information gained from telephone
surveys done with over (1600){1100} Ohio youths, ranging in age from 11-17. The surveying was done by NFO Worldgroup, a firm in Toledo. Youths were asked questions in a 45-55 minute interview with a $20 incentive. The questions were designed to determine the youth’s awareness of the STAND campaign and its effectiveness.
Split the difference 1400 kids at $20 each =$28,000
Now what kind of scientific survey is this? Hey Jill I got a call about smoking pays $20 tell them what they want to hear!

Flag Comment Posted by hahaha on March 24, 2009 at 3:25 pm

aNTI SMOKING IS ALL ABOUT MONEY, FUNDING, SUPPLYING JOBS AND PROTECTING THE MONEY

Mr. Ingram reported the following:
A. As a result of discussions at the last Board meeting, a marketing plan for the
Foundation was developed (Exhibit G) to help raise awareness of the Foundation and
its mission. The cost for the plan as detailed is $135,000 which is budgeted. Ms.
Schieber added the following:
• The overall objectives are to keep our scheduled payments coming, keep our
endowment and keep our current structure.

Flag Comment Posted by Musician on March 24, 2009 at 3:07 pm

These antismoking lobbyists just squander money, while the hard working Ma and Pa’s are working hard to keep their head above water.

Sure reminds me of that line
“Let them eat cake”.

Flag Comment Posted by hahaha on March 24, 2009 at 3:02 pm

WOW, Dr Cranes OTPF wasted 490,000.00 to join Legacy so they would not be competing…*SICK*

Mr. Renner said that OTPF had been lukewarm about joining Legacy’s campaign
previously but that what emerged recently is a much more comprehensive media
campaign that hopes to be interconnected with all the states. He said that OTPF will be
launching a new cessation brand in the near future and that it would be better for Ohio
Quits and Legacy to be working together than to be competing for business.

Ms. Knox said that the cost of the program is 25 cents for every smoker in the state,
which means that the membership cost for Ohio is approximately $490,000

Flag Comment Posted by Musician on March 24, 2009 at 2:48 pm

Wonder when Crane will go on a rampage about the E cigarette?

No smoke, no tar.
Nicotine delivery with water vapor.

Able to be smoked anywhere.
Guess they can’t keep them in stock in Minnesota, the demand is so high.

Oh well, I suppose his side income run as a lobbyist for nic cessation products will come to a close.

To everything there is a season…..

Flag Comment Posted by smokedbacon on March 24, 2009 at 1:22 pm

Knock Knock NBC, what is news? Tell me Ohioans what you think about the FANTASTIC OHIO PREVENTION FOUNDATION spending $100,000 to get Two people to quit smoking? Well they tried again another 100,000 to get 25 to quit, results never released on that one!
  How about how Susan Jaggers a lobbyist for the American Cancer Society (head of SmokeFree Ohio) made the motion to give 190,000,000 DOLLARS of Ohio’s money to out of state special interest groups! Jaggers was a appointee to the OTPF (was not even a government employee) first group she wanted the 190,000,000 to go to was Tobacco Free Kids which was the creation of the Johnson Foundation with like 250,000,0000 as a starter. Tobacco Free Kids (RAN BY ADULTS BIG TIME) donated to Jaggers Smoke Free Ohio in the known amount at least 78,000 dollars! Can ANYONE SMELL A RAT?
  NBC4 we have the d
documentation to back this statement and would gladly provide you with this documentation.
  Jaggers thinks Ohio couldn’t use 190,000,000 dollars to help keep Jobs in Ohio perhaps she ought to move out of Ohio and stop raping Ohio for her own personal ego and gain!
OTPF= Ohio Tobacco Profiteer Family

Flag Comment Posted by Musician on March 24, 2009 at 8:20 am

Kackie, same for me with script drugs.
Pharma is not to be trusted blindly.

No Hippocratic Oath was ever taken by them and some of the docs who took the oath are a little too enticed with the perks these pharma reps dangle under their noses.

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