Scarlet And Gray Beer Cans: Controversial Or Cool?
Beer cans are causing some controversy around the country, just in time for college football season.
Published: August 25, 2009
Updated: August 25, 2009
COLUMBUS, Ohio—Beer cans are causing some controversy around the country, just in time for college football season.
Anheuser-Busch released a new marketing campaign that features Bud Light cans decorated in college team colors.
The Federal Trade Commission and dozens of colleges around the country are protesting the move, saying that it promotes underage drinking.
The company said they’re not going to sell the cans in communities where they’ve been asked not to.
Scarlet and Gray cans are popping up in stores around Ohio.
Currently, officials at The Ohio State University said they haven’t taken a position on the issue, but they are checking to make sure the cans do not violate trademark and licensing laws.
REACT:
Do you think critics are right? Do the team-spirit colored beer cans promote underage drinking? Are critics overreacting? Tell us your thoughts below.
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Reader Reactions
Just more crying from people who, at heart, really think prohibition should still be in effect… There is nothing whatsoever about these cans designed to encourage underage drinking.
Seems pretty well unanimous at this point. Good marketing move… if anything, it will encourage drinkers, both over and under 21, to buy their product vs other brands… but it’s not going to get kids and the straight-edge, holy roller crowd to start drinking just because you put the “right” colors on the cans.
Now if they put kid show characters on the cans…
I would think the controversy would be that they look to much alike a coca-cola can driving down the street.
i wish i had one right about now
Good grief! If this is all people have to complain about they should stop and count themselves lucky!
No matter what color the can, or what brand the beer…people will drink it regardless of their age!
OMG! Get over yourselves! I agree that underage drinking is a problem but the color of a FREAKING can is NOT going to have enough effect to be a SOURCE of the problem!
As to underage drinking, the drinking age should be 18. You are old enough to be considered an Adult and do everything but drink. If a person is old enough to get married or join the army he sure as heck is old enough to have a beer.
Pop-a-top again.
They have to save there butts. The first serious underage drinking incident involving a college designed can is definitely going to be blamed on this very accusation…......even though tailgating (drinking) is a tradition for all football games…..hmmmmm…...wow.
Why is this even an issue? Beers sponsor school sports teams all over the country. It’s not the outside of the can that makes people drink. Endorsement deals pay for school programs, and it’s up to the individual colleges to decide if their school needs to be shielded from the image that product projects.
Wow, now the color of the cans promote underage drinking!! This is the dumbest thing I have ever heard. The only thing the colleges are upset over is the fact THEY didn’t think of it first. College kids are going to drink, regardless of what is on the can.
I think they should put a ballot in college colors, maybe then college kids will vote, or maybe we should allow the military to have uniforms in camouflage colors of colleges, maybe then THEIR numbers will grow.
I find it funny, that an 18 yr old in this country can kill another human being for the military, decide what idiot runs this country, but cannot buy an alcoholic beverage.
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