Small Business Uses Social Media To Survive, Thrive
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Thriving Small Business
A local business is embracing social media to thrive during the weak economy.DUBLIN, Ohio—Many Central Ohio businesses are struggling during the weak economy.
NBC 4 found tools local businesses can take advantage of to survive—and thrive.
For three years, tea has been on a Tehku Tea Company in Dublin—with steady growth.
The company receives some help from the Ohio Small Business Development Center.
“It’s constantly looking for new people, different viewpoints, having small businesses and taking into account what you really want,“
Another change helping the business is advertising—not through newspapers, but social media.
“Customers are having conversations about your business. So you might as well be out there and part of the conversation,“ said Michael Bowers, of the Ohio Small Business Development Center.
The small business offers this advice for other small business owners: embrace the new age of reaching the customer.
“The trend is social media. People are on it. They see it,“ said Inggrie Merriman, of the Tehku Tea Company.
For more information, visit http://sbdcfreeadvice.ning.com/ or call 614-287-5294.
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Reader Reactions
A great percentage of my clients are small businesses and many of them are looking for solutions in the social media space.
The challenge for many is that social media works very differently from traditional ‘push’ marketing. It’s simply not enough to have a content-generating presence on social platforms.
Actually many businesses can do themselves harm from using social media in the wrong way. Pushing content with a shotgun approach can possibly generate harsh reaction in an interconnected community.
The opportunity for small business lies in connecting with local communities and creating value through conversation, micro-promotions and real-time interaction.
Tim Andren
Small Business Marketing Guide
http://blog.timandren.com
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