NEW YORK - Television viewership will fall without Tiger Woods, but the networks that air the sport can handle the setback.
That's the word from media analysts as CBS faces the possibility of covering the Masters Tournament just weeks from now with the scandal-beset Woods conspicuously absent.
Tournaments where Woods isn't playing generally suffer a drop in viewership and a loss of advertising revenue, says analyst Larry Novenstern.
For the 15 or so tournaments where Woods might have been expected to play this year, Novenstern estimated the resulting loss to networks would total between $10 million and $20 million.
In comparison to other economic hardships challenging broadcasters right now, he says, "This is just a speed bump."
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