@5:30 on 4, NBC 4’s redesigned 5:30 p.m. newscast, will launch on Monday, February 16, 2009. With the rise in social networking/journalism via blogs, chats, Twitter and Facebook, @5:30 on 4 will revolve around these interactive tools to get viewers and users feedback. Instead of sitting behind the anchor desk in the studio, Cabot Rea and Ellie Merritt will deliver the news and interact with viewers from the heart of the NBC 4 newsroom, in front of their computers.
@5:30 on 4 will deliver news and weather in a fast paced and highly interactive style. This isn’t a newscast about technology; this is a news program that covers stories that are relevant to the people of Central Ohio and uses technology to connect with them like never before.
The newscast will include new segments: Cabot’s Gadgets, an inside look at the newest hi-tech and interactive products and tools; BlogChat, what local bloggers are saying about big story of the day; What You’re Saying, Twitter and Facebook feedback from viewers and web users; The Hotseat, decision-makers in the news are asked tough questions from viewers and web users; and a daily look at the most viewed viral videos.
NBC 4 Vice President & General Manager Rick Rogala said, “Frankly, evening newscasts on local TV stations in Columbus and across America look the same. We will give our customers something fresh and new with @5:30 on 4. It provides a forum for our customers to talk to us and for us to hear what they think. Because we’re listening to our users, this newscast will continuously evolve.”
NBC 4 (WCMH-TV) is an NBC affiliate of the Media General Broadcast Group and market leader with accurate, balanced and to the point coverage of relevant news and information and on the Web at www.nbc4i.com. NBC 4 – Where Accuracy Matters.
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