NEW YORK -- The nation's biggest toy-store chain is placing its holiday bets -- and because the stakes are high, the prices are lower.
If Toys R Us' testing is any indication, a $10 toy hamster might be a runaway hit.
The company's buyers spend the better part of the year forecasting the top toys. Some they test in small markets to gauge reaction.
When the company tested Zhu Zhu Hamsters -- the interactive squeaking toy rodents -- in Arizona, they sold out.
Toys R Us' hot list of toys it plans to heavily promote and stock, released Thursday, features just a handful over $100.
The bets Toys R Us makes matter a lot in the business' make-or-break time of year as parents remain cautious spenders and unemployment continues to rise.
Go to http://www9.toysrus.com/Investor/pr/092409.html for the list, toy descriptions and ages.
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