COLUMBUS, Ohio -- Ohio State University says it has sold the media rights for its sports programs in a 10-year deal guaranteeing the school $110 million.
The university said Monday that its partnership with IMG College and RadiOhio gives the companies the rights to manage and market publishing related to Ohio State sports, as well as radio game play-by-play and coaches' shows. The contract also covers television not included in Big Ten Conference and NCAA contracts.
Ohio State spokesman Dan Wallenberg says the arrangement will allow Ohio State to restore much of the $1.2 million in budget cuts to its 36 sports programs this year.
The deal with IMG College and RadiOhio also allows them to seek corporate sponsorships, coaches' endorsements and sign advertising.
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